DETAILS
- Show 3-5 links of good and bad web
design.
Post links and screen shots of sites on your blog. Share your
thoughts on why you feel so.
- Have 3 different possibilities for your
proposed project. If you choose to redesign a site,
have a few to choose
from. Include links and screenshots on your blog.
Examples of Bad Web Design
Website Design, PR & Online Marketing
Note: Almost 100% of clients are geared Children brands so these brands are targeted towards the parents
Why I think this is bad design:
- At first, I didn't think the homepage was terrible aesthetically and also navigation wise it was pretty easy to find what I was looking for. But upon exploring the company more I noticed that a lot of their clients were children's brands. The websites to these brands are much more fun, cheerful and soft on the eye. I feel that if this is the bulk of their clients and it seems they are focused on these types of companies, then their website should reflect a warmer feeling.
- The images look very generic, aside from the women and her child. Maybe they can have more parenting photos and on their homepage some samples of their work as the slideshow rather than stock images.
Examples of their client's websites:
- They have a PDF to download of their case studies and press, too long to load, should just put on their page so it's easier to access for potential clients. Also layout is too cluttered.
Event Space
Why I think this is bad design:
- Aesthetic: No real brand identity tying all the elements together. Knowing the space, it is beautiful and that is not reflected on their website. The photos are bad quality and not displayed in an organized, easily accessible way.
- Social Media Icons should be on home page. Not on contact page.
- Gallery: scrolling side to side, seems a bit too long, I think it should be displayed maybe like a contact page or even categorized (i.e. Weddings, Corporate Events, etc.)
Yale's Art School
Why I think this is bad design:
- For being such a prestigious school, you'd think the design would be much more cleaner! This just looks like a cluster of images and test slapped into a unthought out collage. The backgrounds are too busy and there seems to be no type to style guides/color coordination etc.
- The home button is at the bottom, should be somewhere at the top.
- Can't see contact info on some pages
EXAMPLES OF GOOD DESIGN
Website promoting a new neighborhood in Toronto, Canada
Why I think this is a good design:
- Amazing navigation (Call to action icon tells you what happens if you scroll or click on it) and each button simple and direct yet once you open the page it is very thorough in what they are trying to convey. Example: Neighbourhood page is nicely organized and easy to navigate
- Design: clean and very elegant as I see matches the aesthetic of the homes.


Fatherly is a parenting resource for men who understand that embracing what they’ve become doesn’t mean giving up who they are.
Why I think this is good design:
- Once again it is well organized/categorized based on what fathers may be looking to read about. It is also categorized based on age group.
- I feel the layout is simple/ like a grid. Simple scrolling down for different stories based on that one category. I feel that men don't like too much fuss when trying to read up on things, so the easier and more organized the better.
Animation Studio
Why I think this is good design:
- Simple, focusing on the animations aka their work
- Their website has a definite brand identity/overall aesthetic and feeling