ASSIGNMENT #2

Assignment 2: 

1. Research your target audience and competitors. Who are they? Can you leverage anything from their site? What will set your site apart from your competition? Include links and screen shots on your blog for discussion.
2. Using pen and paper and/or computer, create a sitemap of the existing site (if there is one) as well as a sitemap for your project site. Post them to your class blog.
3. Make a user flow chart on paper or computer. Depending on your site, it may not be much different from your sitemap. 
4. Bring in the current logo/branding, if there is one, and discuss if, why and how you're going to change it. Do new sketches. If you need to create a new logo, bring in possible sketches or type treatments.

BACKGROUND & TARGET AUDIENCE

www.rubylane.com

AN ONLINE COMMUNITY OF SHOPS

SHOWCASING HIGH QUALITY ANTIQUES & COLLECTIBLES

aka the ETSY for Antiques

• Starting with just one shop, Ruby Lane has steadily grown to host more than 2,500 shops today with an extensive selection of over 560,000 antique and vintage collectible items

• Target Audience: 

(1) According to the company themselves, their website visitors are well-educated web users who are comfortable buying online and have disposable income to fuel your business. 87% of Ruby Lane buyers are female and 93% are aged 40-79. Furthermore, 76% of users who come to Ruby Lane earn more than $50,000 per year.  

• Competition (Other Online Marketplaces): 

(1) 1stdibs

(2) Lofty

*NOTE: Ruby Lane has a luxury version of their site called Ruby Lux

- I like the modernness of Ruby Lux but I'd like Ruby Lane to match the target audience still. The price points and quality of pieces are lower.

- Try to target younger audience as well?

(3) Tias: The Internet Antique Shop

(4) Go Antiques

BRANDING: LOGO INSPIRATION